The dossier · FAQ
Talking Postcard, answered.
A Talking Postcard is AI direct mail for automotive dealerships: a physical postcard whose QR code launches a live AI video agent who talks with the customer for about 90 seconds, qualifies them, books a dealership appointment, and delivers the lead to the CRM as ADF/XML — automatically, with no one needed on the dealership side. Below are the questions dealers ask most.
The basics
What is a Talking Postcard?
A Talking Postcard is a physical dealership postcard whose QR code launches a live AI video conversation. When the customer scans it, an AI agent named Maria greets them by name, references their vehicle, qualifies their interest, and books a dealership appointment — then delivers the lead to the dealer's CRM as ADF/XML. It is AI direct mail built specifically for automotive dealerships by Voxaris AI.
How does a Talking Postcard work?
It works in three steps: send, scan, and converse. The dealership mails a personalized postcard; the customer scans the QR code and a page loads in under two seconds; an AI video agent has a roughly 90-second spoken conversation that books a 15-minute appointment and sends the lead to the CRM via ADF/XML. Voxaris AI handles design, print, postage, and mail-house fulfillment end to end.
How is a Talking Postcard different from a normal QR-code mailer?
A normal QR mailer sends the customer to a static page or a form most people ignore; a Talking Postcard sends them to a live, spoken AI conversation that actually books the appointment. The post-scan conversation is the entire product — not a landing page, not a chatbot, and not a recorded clip.
What is AI direct mail?
AI direct mail pairs a physical mail campaign with a conversational AI agent. Instead of a dead post-scan landing page, the scan opens a live AI video conversation that qualifies the lead and books an appointment automatically, with no human needed on the dealership side.
What happens when a customer scans the QR code?
The scan opens a personalized page in under two seconds, addressed to the customer by name and referencing their specific vehicle. An AI video agent appears and starts a real back-and-forth conversation tailored to the dealership's offer — there is nothing to type and no form to fill out.
For your dealership
Does Talking Postcard work with my dealership's CRM?
Yes — it works with any CRM that accepts ADF/XML leads, the automotive industry's standard lead format. That includes VinSolutions, DealerSocket, Elead, Tekion, CDK Global, Reynolds & Reynolds, and DealerTrack. You provide the routing email; there are no API keys, integrations, or IT tickets.
Who handles printing and mailing?
Voxaris AI handles the entire pipeline — postcard design, AI agent build, print production, postage, and mail-house fulfillment. The dealership only provides the customer list and the offer; everything else is done for you.
Can the AI agent be customized for my store?
Yes — every agent is configured to the specific dealership: brand, voice, offer, vehicle data, and the appointment-booking flow. The same engine can run buyback, conquest, or service-drive campaigns.
What types of dealership mailers does it support?
Talking Postcard supports VIP buyback mailers, conquest mailers that target non-customers, and service-drive mailers for lapsed service customers. Any campaign that benefits from a personalized post-scan experience is a fit; stores selling about 30 or more cars a month tend to see the best return.
What if the customer never scans the postcard?
Nothing is lost — the postcard is still a high-quality, branded piece of direct mail with a personalized offer, so the impression still works for your floor. The talking layer is a bonus on top of a normal mailer, not a replacement for it.
Can a competing dealership copy the campaign?
No — territory exclusivity is enforced at contract. Once a store secures a demographic in a market, that territory is locked for the campaign term, so a competitor down the street cannot run the same play against the same list.
Is a Talking Postcard compliant — is AI calling or texting customers legal?
Yes, because the customer starts it. A Talking Postcard never cold-calls or auto-texts anyone — the AI conversation only happens when a customer chooses to scan the QR code on a postcard they were mailed. That makes it an inbound, opt-in interaction the customer initiated, not an unsolicited robocall or text. The dealership owns its mailing list and follows the same direct-mail and TCPA practices it already uses for any postcard campaign.
Pricing & getting started
How much does a Talking Postcard campaign cost?
Talking Postcard starts at $7,995 for the Field package — a turnkey first-rooftop campaign that includes 4,500 personalized postcards, the AI agent build, print, postage, mail-house fulfillment, ADF/XML CRM routing, and a 90-day territory lock. Larger drops, multiple campaign types, and multi-rooftop dealer groups are scoped per dealer under the Bureau and Syndicate packages.
How fast can a campaign go live?
A campaign can be in mailboxes within about seven days of contract. Agent configuration runs in parallel with printing, so you are live the day the first batch lands.
Are the ROI numbers on this site real results?
No — the ROI figures published on this site are projections modeled from automotive industry benchmarks, not measured campaign results. No live dealer campaign has run yet; once a pilot is live, the dealer's actual numbers replace the projection after the first 14 days of data.
How do I get started?
Book a demo at talkingpostcard.io — Voxaris AI builds a personalized, working Talking Postcard demo for your store before the call, including your brand voice and sample vehicle data. You can also talk to Maria yourself, the way a customer would, from the live demo.
Still have a question?
See your store’s projected 90-day numbers, or talk to Maria — the AI agent — the way a customer would after scanning.
· Voxaris AI